E-commerce brands have what can seem like an overwhelming amount of content to produce, from product descriptions, lead pages, FAQ pages, email funnels, and even policy pages. Trying to address all of this content up-front causes your brain to wrestle with finding the perfect headline, bullet points, CTAs, and more.
Now, thanks to ChatGPT, e-commerce brands can get decent content produced quickly. But ChatGPT isn’t just beneficial for content creation; it is a game-changing language model that can help with business strategy, customer service, and more!
In this article, you will learn how ChatGPT can help e-commerce businesses improve their overall business. How it can streamline processes, create better communication, and let team members focus on higher-level work.
What is ChatGPT For Ecommerce Brands?
ChatGPT is an advanced language model that uses deep learning algorithms to generate human-like text. They have trained it on vast data and can generate informative and conversational text. For ecommerce brands, ChatGPT is a way to extend your thinking beyond the capabilities of yourself and your team for better insights and faster progress throughout your company.
Why Is ChatGPT Important For Ecommerce Businesses?
The internet is a fast-moving world, and ecommerce is a part of this continuum. Brands that can better adapt to technology that improves their product, marketing, and processes can capture market share and enhance employee and customer retention.
ChatGPT is already revolutionizing the way ecommerce businesses operate. By incorporating ChatGPT into their operations, ecommerce businesses can improve their customer service, streamline their processes, and personalize their marketing efforts. Different from specialized AI tools, there’s no area of your business where ChatGPT won’t help.
ChatGPT For Improving Customer Service
While customer service doesn’t get ecommerce brand owners as excited as marketing, the benefits ChatGPT has for customer service can remove many customer service headaches that impede growing your business.
A New Level of Chatbot Integration
Do you remember how the media once believed that chatbots would remove the need for having a full-scale ecommerce website? Looking back on this concept, it seems silly, but the potential of ChatGPT as a chatbot that provides website visitors with quick and accurate responses is incredible.
ChatGPT will not eliminate the need for a website on an Ecommerce platform, but it will be a significant component of future ecommerce themes.
Use a hunting gear website as an example. A customer comes to the site looking for a knife and wants a specific recommendation based on their geographic location and the type of game they are hunting. This customer can ask a series of questions to a ChatGPT chatbot integration that helps them better understand the knife they are hoping to find.
Answering Frequently Asked Questions
Even with an ecommerce powerhouse like Amazon, which has a user-generated FAQ section for each product, sometimes I cannot find the answers to the product-related questions I am looking for. It’s unlikely that nobody has asked these questions, but that they need to be documented is certain.
A well-built FAQ section for your products is helpful for the user and search engine optimization. ChatGPT lets you create an FAQ with questions you cannot think of off the top of your head. And if you can get your team onboard, you can take recent customers’ email or phone questions and plug them into ChatGPT for a flushed-out response.
Responding to customer inquiries in real-time
In my previous businesses, I taught my customer service agents never to answer a question where they were uncertain about the answer. My team either needed to scour the internet or bug me for the answer, often resulting in having to call the customer back or delaying the email/chat response. Now, with the help of ChatGPT, customer service agents can provide a significantly faster answer to a customer’s question.
Resolving customer complaints
Want to know the best way to grow the customer complaining fire? Give them a mediocre-emotionless response. A “blah” response is sadly uncommon in the ecommerce customer service world, and with ChatGPT, that never has to be an issue again.
“ChatGPT, please provide a two-paragraph “I’m sorry, and I care response” to this customer whose order showed up late and give them a unique 5% discount code for their next purchase."
You can use ChatGPT on the fly to resolve customer complaints, but we suggest having a set of script templates where all you have to do is get specific about the issue. This way, it is plug-and-play for your customer service team.
ChatGPT For Ecommerce Marketing
Now that we have the boring customer service aspect of ChatGPT out of the way (kidding!), let’s look at the limitless benefits this tool has for driving more leads and customers to an ecommerce business.
On-Site Marketing
We discussed how ChatGPT could create content, but the actual power of ChatGPT is how crystal clear we can get about the content we want to produce and how to weave multiple pieces of content together.
Using SEO content marketing as an example, ChatGPT can help us create a topic cluster, content briefs, and general layout information within each article section.
Then, after an actual human writes the content, we can scan it to see if anything is missing and connect this piece of content to other parts of content, be it blog articles or product pages on our website.
Email Marketing
You need to be short and to the point while also engaging when emailing a prospective or existing customer. Finding congruency between brevity and style in your email marketing campaign can be challenging since the two contradict each other.
ChatGPT can help you weave these two ecommerce copywriting concepts together by providing the initial idea of what to say following a specific tone of voice, covering the info you suggest, and then as a revision tool to help summarize the message without interrupting the reader’s interest.
Social Media Marketing
With so much of marketing being in video format, does ChatGPT even matter? Of course, it does. Plenty of ecommerce influencers and internal marketing teams have the knack of being in front of a video but cannot create a structured format.
Ah, the trouble with being a creative...
ChatGPT can help short and long-form video producers by providing structure to the conversation and ensuring that we fully cover a topic.
Also, every social media platform has the space for a flushed-out post description. Some video producers take the time to create these, whereas others do not. In both cases, ChatGPT can help expedite the process so social media marketers can get back to doing what they do best.
Digital Ads
Split testing is one of the best ways to ensure a paid ad campaign’s profitability. Whether through social media ads or PPC campaigns, ChatGPT can help you create slight changes that align with your overall message to determine the words that resonate the most with potential consumers.
Making Things Personal
From the brand’s mission to the product itself, we live in a personalized economy where customers want a custom-tailored product to fit their needs. From the initial marketing outreach to the checkout page, personalizing the experience is critically important to ensuring the completion of a sale and keeping the customer for years to come.
How can ChatGPT help with this? Here are a few ideas.
Chat GPT For Lead generation
ChatGPT can qualify leads by providing customers with personalized recommendations based on their interests and behaviors. Each click, where they move closer to a customized product, increases their investment level and conversion rate.
We can accomplish this by training our chatbots to understand our website in relation to its natural language processing. ChatGPT alone will not get this done, but 3rd party integrations are sure to become the solution to this need.
ChatGPT For Personalized promotions
Does this shopper respond more to a loyalty promotion, availability scarcity, or how does a product solve a problem?
Machine learning can come alongside ChatGPT to create personalized promotions based on the website’s 1st party data and ChatGPT’s natural language processing. The more you learn about your shopper, the more data you feed into GPT-3 for a more specific outcome. The combination of internal customer data and NLP helps customer segmentation efforts through email marketing and digital retargeting.
How ChatGPT Can Streamline Operations
Remember in 2007 when Tim Ferris released the 4-Hour Workweek? His book contained all the innovations and tools that gave the ecommerce company the freedom to live a life of their choosing. ChatGPT may provide us with this same feeling of hope for a less demanding work life, but eventually, it will become a standard operating procedure.
However, brands that adapt right now (and I mean right now!) can use ChatGPT to streamline operations by automating routine tasks and improving the management of critical processes. With full integration into your business, solving operational issues will make you feel like you can sip Mai Tai’s on a beach, knowing that everything is being taken care of as you hope.
OK, that’s not how most entrepreneurs operate, and instead chase the next biggest problem knowing there is a resolution to this nagging problem.
ChatGPT Operational Use Cases
Automating routine tasks: ChatGPT can automate everyday tasks, such as order fulfillment, shipping and tracking, and customer service inquiries. The automaticity of these tasks reduces employees' workload and improves overall efficiency.
Improving supply chain management: ChatGPT can also improve supply chain management by providing real-time updates on inventory levels and shipping times. Smoothing out these issues helps ecommerce businesses better manage their supply chain and avoid disruptions to their operations.
Improving inventory management: ChatGPT can provide real-time updates on stock levels and sales trends. This can help ecommerce businesses optimize their inventory and reduce the risk of out of stocks or overstocking.
Digital marketing For Ecommerce Brands
As your digital marketing agency, we leverage ChatGPT alongside our team of experts for deeper insights and more efficient processes. We can help your brand scale its social media & SEO marketing, bringing you more leads and, ultimately, customers.
Fill out the form to learn how our ecommerce agency will benefit your business.
About Jason Vaught
Business and entrepreneurship came early for Jason, with his candy selling business being shut down by the middle school principal, which led to his suspension. Taking a break from marketing and strategy until after his formative years, Jason began his first “real” business at 22, which he held until December 2021. Throughout this time, Jason owned various businesses in many industries, which gave him a unique lens to look through. He channeled the information gained from these various perspectives through article content writing. He quickly realized that it took more than good content to rank in Google. This is when his fire for SEO and content marketing first started. Now, Jason focuses all his efforts on SEO and content marketing, finding that he enjoys helping other companies more than his own. There is something special (and spiritual) about being a part of someone else’s success. Personally, Jason most enjoys spending time with his 5-kids and beautiful wife. He’s also passionate about golf, gardening, and reading good books.