Dissecting The Master's Brand Archetype
The Masters is an iconic name that has cultivated and protected an iconic brand since the 1930s. Esteemed for its consistency and attention to detail, the brand is a powerhouse that many try to replicate.
We got curious and used our software, Vox Verba, to dissect the brand. Check out what we learned.
Understanding Branding with Vox Verba
Each brand has a unique personality, and understanding its archetype is essential to creating a powerful brand that resonates with your audience. VoxVerba’s innovative AI-driven process makes discovering a brand’s archetype simple and easy. We used VoxVerba to dissect The Master's brand.
The Caregiver Creator Ruler
The Caregiver brand story arch is about caring for and protecting others. Its traits include being caring, maternal, nurturing, selfless, generous, and compassionate.
The Creator brand story arch is about creating something meaningful and valuable. It is described as creative, imaginative, artistic, inventive, and entrepreneurial.
The ruler brand story arch is about creating order from chaos. The Ruler is often described as a leader, responsible, organized, and a role model.
The Visionary Guardian
All three archetypes combined delivers a unique archetype, The Visionary Guardian. The Visionary Guardian is a brand archetype that combines the creativity and inventiveness of the Creator, the leadership and organization skills of the Ruler, and the nurturing and service-oriented nature of the Caregiver.
This archetype exhibits an aesthetic vision for creative designs with strong attention to detail. It also demonstrates a systematic approach towards achieving success through stable management and responsible administration. At its core, however, this brand remains kind-hearted; it serves by educating others while maintaining their safety and security.
The Visionary Guardian's ultimate goal is to create valuable results in a secure environment where everyone feels protected, nurtured, confident in their ability to succeed under its guidance.
Use Archetypes at The Core of Your Brand Voice.
The more you play with your archetypes, the more unique and powerful your brand will become in the mind and heart of your customers. Get into the head of your archetype. It's like method acting but for brands. Live it and breathe it on your website, your emails, your social media posts. This is how you bring a brand to life with real human depth and dimension.
The Nine is your branding partner. Contact us to receive your VoxVerba Report and elevate your brand messaging.