First things first: congratulations on launching your website! The effort you put in to make this a reality can’t be overstated. This is the first major step towards keeping your business competitive in the modern digital world.
While this is a critical step, you aren’t entirely finished yet. Your website is live, but it will take time to see it thrive. However, while you’ll ultimately have to wait a bit to see the results you want, there are some things you can do to help things move forward.
There are several actions you can take to improve your website’s chances of seeing success. In this blog, we will guide you through the crucial steps to ensure your website gains visibility and ranks well over time.
When Will Your Website Start Performing?
Patience is your best virtue here. Even with the following pieces of advice meant to help you, it will ultimately take time to see the results you want from your website. On average, it takes anywhere between 30-90 days for your website to start performing the way you want it to.
There are many different websites in your industry competing for relevancy at the same time. Cutting through all of them to get to your target audience is no small feat.
Luckily, you’ve already got a headstart on most other websites by letting us at The Nine help you along the way. By working with us on your website, you’ve already set yourself up to be miles ahead of any business that decided to do the work themselves.
However, no matter how well-made a website is, it can’t sell itself. Even the most well-known websites needed to do the legwork to get their names out there, and yours is no different. You may have to wait to see the results you want from your website, but you can still make choices
Google is Your Best Friend
It almost feels like people are born knowing how to use Google for their personal matters. What many people don’t consider is how essential Google is to having a successful business. Even beyond ranking on the front page, Google has the potential to put you in a fantastic position early on in your website’s lifespan.
Google Business
The first thing we’ll talk about is Google Business. Google Business profiles provide a powerful platform to show your business’s information on Google Search and Google Maps.
These profiles summarize your company's key details, such as contact information, opening hours, website link, and customer reviews. They’re like a digital storefront, allowing businesses to engage with potential customers by sharing photos, updates, and special offers.
You can use Google Business to ensure that your website appears on local searches. Additionally, if you have a physical location, you can easily pair it with your profile and Google Maps to show people exactly where you are.
What’s more, if there’s ever a major change to an aspect of your business, like operating hours or website link, you can easily change it with a Google Business profile.
The alternative would be submitting a request to change your information. The last thing you want to do is wait on something you could control yourself. The Nine is experienced with helping clients set up and manage their Google Business profile, so feel free to come to us for assistance if you need it.
Google Reviews
Next is something that most people know about to a degree, but only some understand how powerful it is. Google reviews allow customers to share their experiences and provide feedback about businesses they’ve interacted with.
People can leave ratings and write detailed reviews, talking about how good or bad an experience with a business was. Reviews are one of the most valuable tools in deciding where to go for most people, and using this to your advantage will help your website.
Obviously, a large amount of good reviews will put eyes on your business. But frequent reviews also help your website rank more easily in search engines. It helps show that your website is active and trustworthy, naturally increasing your rankings.
Get the Word Out With Social Media
There’s a reason more and more businesses are using social media in their approaches now. One of the best ways to engage with your audience is to go to where they are. This was true when people would open pop-up stands on street corners back in the day, and it’s true for social media now.
If you want people to know about your new website and your business as a whole, you need to tell them. Using your social media channels to keep your audience informed is a tactic you’ll need to become familiar with to keep your head above water online.
As with most jobs, leaving it to the professionals will ultimately give you the best results. We at The Nine have more than our fair share of experience crafting engaging social media messages that drive traffic to our clients’ websites.
Social media marketing is a crucial part of online success. Take the time necessary to understand what you want your brand’s voice to be. Then, share that voice through social media.
Keep Up With Your SEO
Working with The Nine means you’ve worked with some of the industry’s best when it comes to SEO. If we had a hand in creating your website, we took the time to ensure you have the best, most relevant keywords for your industry.
However, SEO is more than just what’s on your website right now. It also involves what will be on your website in the future. High-quality SEO doesn’t just bring people to your website, but encourages them to stay and explore it.
It normally takes about 4-6 months for your website to see results with its SEO rankings. However, these rankings will grow over time, and you should see your rankings rapidly increase over time.
This is a fast-paced, constantly changing aspect of managing your website. SEO isn’t a metric that stays the same forever. It changes and grows with trends in the industry.
Content Marketing
To make sure your website doesn’t drop from awareness as time passes, you need to take steps to stay current with keywords. One of the best ways to do this is through content marketing.
Content marketing is original content for your website that helps you rank for keyword searches. From articles to news updates to blog posts, the original content you put on your website will help drive traffic and help you engage with your audience.
It’s a heavy burden, keeping up with that much content. At The Nine, we have dedicated professionals who produce the kind of content you want your business represented.
Email Marketing
As we discussed earlier, speaking directly to your target audience about your new website is one of the best ways to spread the word about it. However, it isn’t the only way for your customers to know what’s happening with your business. That’s where email marketing comes into play.
Chances are, you’ve got your customers’ emails. Now is the time to use that information to help spread the word about your new website. You can do this in a few different ways.
One is to simply tell them you have a new website through email. Another is by adding this information at the end of an email you already planned to send to your customers. Either way, you’re using the tools at your disposal to communicate with your audience, and this will help drive traffic to your website.
The Nine has a healthy amount of experience with email marketing campaigns, and we utilize a number of tools to do this. One of our most valuable tools is Klaviyo, a technology that helps the business market to specific targets effectively.
Using Klaviyo and its specifically crafted templates to send messages to our clients’ customers helps forge relationships between them. This encourages traffic to their websites and gives them consistent incentives to visit.
By working with The Nine to implement this email communication system, you can ensure that your website has a key advantage over those that either aren’t aware of its benefits or ignore them.
Work With The Nine to Help Your Website Grow
Launching a website is an exciting step toward online success, but it's essential to understand that achieving the desired results takes time and effort. By sticking to the steps we’ve outlined in this guide, you’re already on your way to making all the work you’ve put in so far worth it.
If you want to take things to the next level, continuing your journey with The Nine is your best bet. Let’s take the satisfaction you feel over your website’s launch and keep the momentum going with its rise. Your website currently has the potential to help bring your business to the next level. With The Nine, you can make your odds of success even better.
Contact us today with any questions you might still have or to discuss which services you feel The Nine can best help you with. We’ll do the work to make sure you stay working.