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Hayes Ingram Logo Design + Web Design & Dev

Hayes Ingram is a distinguished full-service business law firm known for providing expert legal counsel and comprehensive solutions to businesses of all sizes. With a reputation for excellence and a commitment to client success, they offer a wide range of legal services designed to meet the unique needs of their clientele.

 

Hayes Ingram Logo Design + Web Design & Dev

Services Performed

 

Challenges 

Before collaborating with our agency, Hayes Ingram faced several challenges:

  • Inconsistent Branding: The firm's branding did not effectively communicate their expertise and professionalism.
  • Ineffective Website: Their websites were outdated, lacked modern design, and did not provide a user-friendly experience.
  • Limited Online Visibility: The firm struggled to attract new clients through their online presence and needed a robust digital strategy.

 

Solutions

Our agency delivered a comprehensive suite of services to address these challenges, focusing on logo design, website design, and development for both their primary site and a specialized service site.

  1. Logo Design:

    • Created a sophisticated and modern logo that embodies the firm's professional ethos and legal expertise.
    • Developed a cohesive brand identity, including color schemes, typography, and brand guidelines to ensure uniformity across all platforms.

  2. Website Design and Development:

    • Primary Website (hayesingram.com):
      • Designed a clean, professional, and intuitive website that reflects the firm's brand identity.
      • Ensured the website was fully responsive, providing an optimal experience on all devices.
      • Incorporated features such as detailed service descriptions, and attorney profiles.
    • Secondary Website (bondlawyerstitleinsurance.com):
      • Designed a focused and user-friendly website specifically for their title insurance for bond lawyers, by bond lawyers.
      • Ensured the site clearly communicated the specialized services, with easy navigation and direct access to essential information.
      • Integrated contact forms and clear calls-to-action to facilitate client inquiries and service requests.

 

Implementation

The implementation strategy was thorough and collaborative, involving several key steps:

  1. Discovery and Research:

    • Conducted in-depth consultations with Hayes Ingram to understand their goals, target audience, and unique selling propositions.
    • Performed market research to identify industry trends and best practices in legal branding and web design.

  2. Design Phase:

    • Developed initial logo concepts and website mockups.
    • Worked closely with the client to refine the designs, ensuring they aligned with their vision and feedback.

  3. Development Phase:

    • Utilized modern web development technologies to build fast, secure, and scalable websites.
    • Ensured seamless integration of all features, including CMS for easy content updates by the client.
    • Conducted extensive testing to ensure compatibility across various devices and browsers.

  4. Launch and Optimization:

    • Launched the new websites and provided comprehensive training for the client's team on site management.

 

Results

The project delivered significant benefits for Hayes Ingram:

  • Enhanced Brand Identity: The new logo and cohesive branding materials provided a fresh and professional image that resonated with their target audience.
  • Improved Online Presence: The redesigned websites saw an increase in traffic boosting their online visibility.
  • Increased Engagement: The user-friendly design and clear navigation led to an increase in leads and client engagements.

 

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